Zoe Ajiboye’s web design guides right now: Cambium is a classic-looking blog theme, but with a modern spin. The design achieves proper spacing between the elements and is ready to handle a site with a large volume of content. Cambium comes in two flavors, free and paid. The paid version gives you additional compatibility with AdSense, more content options, and custom site elements. Davis is one of the most minimalist WordPress themes on the market. Even though there’s not a lot going on on the page, the theme still manages to look great due to great typography design and on-point spacing. Read even more info on Zoe Ajiboye.

Artificial Intelligence is widely used in multinational e-commerce sites like eBay or Amazon for eCommerce website development, huge websites like Netflix, or Spotify, gather human insights for further content recommendations. These systems have no magic, but AI mechanisms that help to target their content in the right way, and provide product recommendations to customers by understanding their tastes and preferences.

Zoe Ajiboye’s web developer tips: The performance of a website is a very important standard that determines the efficiency of it, so the designers need to run comprehensive tests upon the performance of a site before bringing it to live. The performance can be well evaluated based on several matrices: Compatibility with Browsers: compatibility of your website is an important index since being compatible with most popular browsers on the market means larger possible customer base. Page Response/Loading Time: page response time and loading time determine whether a website is fluent, and faster webpages easily create better user experience.

It’s one thing to create a good-looking website. But can your customers really find their way around? You need to add frequent navigation links to help make browsing easier. And whenever possible, emphasize the location and function of these links so that new visitors don’t get confused. How do you think most customers will discover your small business? If you imagined someone in front of a computer, think again! The majority of online users now browse the web using mobile devices instead of desktop devices. Because of this, your site should use a responsive design: this makes sure it looks good no matter the size of the user’s screen and helps you optimize both experiences.

Zoe Ajiboye about web website speed : HTTPS makes the pages on your site more secure by encrypting information sent between the visitor and server. It’s been a Google ranking factor since 2014. You can tell if your site is already using HTTPS by checking the loading bar in your browser. If there’s a lock icon before the URL, then you’re good. If not, you need to install an SSL certificate. Lots of web hosts offer these in their packages. If yours doesn’t, you can pick one up for free from LetsEncrypt. The good news is that switching to HTTPS is a one-time job. Once installed, every page on your site should be secure—including those you publish in the future.

Social Media Marketing (SMM): Simply put, social media marketing refers to the process of using social media platforms to attract traffic and attention. By using social media, you can increase exposure and build meaningful relationships with your customers. While everybody can benefit from SMM as a type of digital marketing, B2C and SaaS companies tend to get the most out of it. Social media marketing is all about listening to what your customers have to say, engaging in the conversation, and sharing valuable content. An example of a tweet from Andy Crestodina of Orbitmedia. Notice how he attracts attention by sharing valuable information (infographic), drives traffic to his website by posting the link and evokes discussion (53 comments!) Together, content marketing, SEO, and social media marketing constitute what is called “inbound marketing”. It is a marketing methodology that aims at attracting, engaging, and delighting leads. Some goals of inbound marketing include attracting users’ attention, driving relevant traffic to the website, and converting it into happy customers.

Zoe Ajiboye on Ecommerce : Your home is usually the first page your customers see. And many successful eCommerce brands see their homepage as the first step of a customer journey. Do not make your home page a product listing page, use it to create an appeal. Encourage your visitors to explore the site. If you are running a sale or a promotion on a selection of products, be sure to have this on the home page and include a call to action like “See Our Latest Deals” and include a link to a product listing of all products that are included in the sale. Other examples of call to actions include “See our range of birthday ideas”. Your prominent call to actions must be relevant to the product you sell.

For teenagers, bright is beautiful. They won’t browse websites with white, grey, and black images. All a designer need to have is a simple, straightforward, and intuitive interface with the right choice of bright colors. Teenagers stepping into this age group are excited and feel more grown-up with this so-called “teens” title. So, as an entrepreneur, it is your primary task to serve kids and teens in separate sections as it may offend teenagers. A proper tone can make or break the site. Don’t put the same content for both the age groups i.e. kids and teens. Avoid using heavy animations as they may annoy this age group.