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Brands often choose a clean and minimalist style to communicate how fresh and modern they are. This style uses a lot of whitespace, minimal details and simple lines often resulting in sleek, pared back logos. A minimalist and modern style shows your customers that your brand is up-to-date, cool and knows what counts. This is a popular choice for brands with a young (or young at heart) target customer. Fun and quirky style tends to be colorful and cute and often uses symbols or illustrations to create a positive and friendly vibe. Go for a whimsical mascot or a sweet illustration to let your brand’s fun character shine through. Discover additional info at intro maker. People are more attached to companies with a brand than companies that doesn’t. Brands create a bond filled with good memories and good times, and customers will never forget it. That connection can’t be strategized; it just happens. A good branding will create customer loyalty. Loyal customers will continue to support you in good and bad times. They will spread a positive message to people they know. Their influence will introduce new people to your company.
Coco Chanel once said, “Before you leave the house, look in the mirror and take one thing off”. The same thing applies with design. You want to make sure people can read your logo from a distance, or when it’s really small – keeping it “clean” (designer speak for “lots of blank space”) will achieve this. Here we can see how Savant Yoga have utilized blank space to invoke a feeling of calmness. This logo for a photography businesses takes minimalism to a new level, and creates a camera icon out of two brackets and the letter “o”. This logo proves that you don’t always need a whole bunch of colors or symbols to create a great logo.
A logo represents your company. How it looks tells potential customers what kind of business you have. Make sure your logo adequately represents you and your business. For example if your business deals in financing, you’d probably want your logo to be conservative, contemporary, or even high tech. Creating a whimsical design could elicit a “fleeting feeling” and take away credibility before you’ve even had a chance to prove it. The opposite could be true if you are a cupcake shop. A whimsical, light-hearted design to show off your creativity is more likely the way to go versus a corporate, conservative logo, as the emotional state someone is in when buying a cupcake is quite different than when investing your money! When choosing an image style you should consider your company’s philosophies and your customer/client profile.
I don’t believe that “ownable” is a real word, but you nevertheless hear it quite a bit in marketing (marketers love to make up words). The concept is definitely an important one that ties closely to the previous tip. Rather than following the herd and using a cliché design, you should instead strive for something that is uniquely recognizable. I’ve always appreciated the Evernote logo in this regard: It’s really just an elephant head, which doesn’t sound like a very unique concept. However, the way it’s drawn with the curled trunk and page fold in the ear makes it instantly recognizable. As you’re designing logos, consider whether or not your design is generic or unique. Is it likely that others will produce something similar? Remember, your first idea is typically your most generic (it’s also everyone else’s first idea). Try filling a notebook page or two with some rough sketches before choosing which ideas to pursue further. See even more details on https://www.intromaker.net/.