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The wonderful, evolving world of digital marketing keeps us on our toes, am I right? I mean, a mere three years ago did you know what a chatbot was? Much less how to optimize for it? Yes, it used to be all about SEO, amazing content, and social media, and don’t get us wrong, it still is. But, now there’s so much more… That said, technology is making advances and that means your digital marketing strategy needs to, as well. Don’t get nervous. We’re here to give you a comprehensive list of our favorite smart digital marketing strategies to try in 2022.

As a digital marketing trend or strategy, storytelling became increasingly beneficial and has great potential to get consumers engaged and interested quickly. Storytelling gives your brand exposure and shows consumers your products in context. Data driven narratives give products credibility while customer led narratives make stories realistic and fulfill the public’s need for authenticity. Graphics, songs, and sound effects feature in storytelling. Therefore, video narratives will become a big trend in storytelling marketing.

This means for most businesses, it’s becoming ever more challenging to run a profitable business and meet return on ad spend (ROAS) targets; their expected ROI from their digital marketing efforts is not necessarily happening as fast as advertisers would like, or in ways they expect. Align Your Digital Marketing Strategy with Your Business Goals: Your digital marketing strategy must reflect your business strategy, as well as both your short-term and long-term goals. Hence, the are a few considerations to make when either getting started in your digital marketing campaigns or when planning to scale up. If you are a well-established brand, you probably already benefit from a reasonable degree of brand awareness. Chances are, you have successfully built up a customer base and have collected plenty of data in the process, so you know your audiences well and are more easily able to target new and existing customers. These historical data points will help you gain insights into what has worked for you traditionally and build on your strategy moving forward.

I, together with my team, like to get our hands dirty and be involved in every single element of our client’s marketing campaigns. There is no other way to stay on top of this game! We adapt fast and keep up with trends and ideas and what works today, so with our expertise you’ll win the market share you desire and keep it! If you’re thinking of taking your business to your next stage of growth, nothing excites us more than a new challenge!. So drop us a message and let’s see how we can push towards your next milestone, faster together. Discover more info at adsrunner.com.