Here are some advices if you want to grow your online lead generation. Never assume you’ve reached perfection and don’t need to continue evolving. Trends shift and so do the needs of the market. A/B test your email subjects, email bodies and landing pages frequently to confirm that you’re on the right track, or to alert you to the need to course correct. Be sure your CTAs take the reader to an offer for content about a specific topic-which they are already reading about on your landing page or email-as opposed to having your CTA link back to your homepage. This way you engage them with something relevant to their needs and interests in that moment.
Ensure that you are able to track return on investment and allocate budgets by using measurable and trackable channels to entice your leads, whether you’re using your website, social media or email or direct marketing. For example, Google Analytics will help you analyse website traffic and report on audience behaviour. Salesforce customer relationship management (CRM) software will help you manage customer relations and prospect interactions. And HubSpot, an inbound marketing and sales platform, offers all of these tools in one. It focusses on tracking a prospect’s activity online, delivering marketing content tailored to their interests, and in a nutshell, helps companies attract visitors, converts leads and close customers.
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Ensure that the content is the right type of content for the community that it’s presented to and the right place in the customer journey. Be cognizant of the many steps in your customer’s journey. Make sure that awareness content is used in social channels. Consideration type content can be used for paid targeted audience buys. Include a strong call to action. So much social media marketing and content marketing fails when the recipient of the message isn’t clear about what to do with it. Do you want a share? A site visit? Their contact information? A subscription to your page or channel? Spell it out.
We all know it: Content is king. And it always will be. Inbound marketing is a super important part of a successful demand generation strategy. Take time to create quality content that will bring visitors to your website to learn more about your brand. If you aren’t already, publish blog posts regularly. Stuck for ideas? Here’s 103 blog post ideas to help get you started.