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A research paper AdsRunner came across shows that global digital ad spend grew by 31% in 2021 and it is estimated that will grow by another 17% to hit $515,277 Billions in 2022. This shift to the online space and associated increase in advertising has, however, have led to a downside of much higher competition and higher advertising costs for many players. Following this trend, more retailers have closed their physical stores and have shifted their focus online. Together with this, businesses have allocated more of their marketing budgets to digital advertising and are seeing unanticipated boosts in revenues as a result. Some of these businesses are also many of the leading brands with excessively high advertising budgets. This should be a signal to smaller operators who can be confident that if the bigger players are seeing an opportunity, then that is also open to smaller businesses too.
You want to grow your Youtube channel or to increase the views of your videos and you don’t know how? Here are several tips about how to obtain more Youtube viewers and subscribers. Make Playlists To Grow Views: By creating a playlist, you will enable users to watch several of your videos in a row, without the need of doing anything. This is very convenient for the users but is also good for the YouTuber. Why? Because it helps to boost the views on all the videos in the playlist! In order to make the list viral, you need to pick the videos wisely. Pro Tip: In the best-case scenario, the list would contain the videos that, when put together, create a story. Basically, this means that each consequent video in the playlist must relate to the previous!
The acceleration of the digital era in recent years shows how swiftly technology is developing. While trends and market predictions are dynamic and exciting, keeping up and trying to implement them in business is sometimes overwhelming! Companies worldwide, such as Flow Digital from Norway, work hard to keep up with these rapidly emerging marketing trends to stay relevant in today’s competitive market. This article outlines the most recent marketing trends to help ensure that your business stays profitable for the future.
Did you know that your Instagram caption can be up to 2,200 characters long? That’s a whole lot of space to share with your audience. One of the factors that affects how your Instagram post performs in the algorithm is “time spent on post.” So one of the easiest ways of improving your Instagram engagement is simply writing longer captions! We teamed up with influencers marketing platform Fohr to crunch the numbers and determine just how much caption length impacted engagement. Last year, we saw a great new trend of brands and businesses really taking advantage of this character count and writing longer, more in-depth captions. Some even had to continue their caption into the comments section! See even more info on smmlite.com.