Extra marketing reach with animation videos? Thanks to their visually compelling nature and straightforward structure, cartoon marketing videos can help you consistently overcome the short attention spans that most audiences engage content with. Nowadays, most customers don’t have the time – or inclination – to read lengthy texts or sit through extensive and often confusing explanations. Take the average prospect getting ready for work or school. They have a smartphone in their hands, scrolling through their feed, and find/play your video. A short, visually interesting piece is often more likely to keep their attention long enough to deliver your message in situations that extensive texts or complex content couldn’t compete! Marketing cartoon pieces have customers’ convenience at their core. They are designed to be concise and intended to be consumed whenever they get a chance, wherever they are.
A vital step is to add suitable sound or music effects to the animated explainer video. Sound effects give life to the video and allow the imagination of audiences to interact with it. Create the animations or find a professional. Make it short in length? There’s no good in making a lengthy and extensive animated explainer video. Best results come from short and comprehensive animated videos. Use 30, 60 or 90 second videos for maximum impact.
Social Media Comsumer Demand? The consumer demand from brands on social media is to generate more video content. Based on the findings of Hubspot’s research, 54% of consumers are demanding video content from the brands they associate with. Since social media has now become the primary channel for interaction with a brand’s target audience, businesses today should be responding to this shift in demand by implementing video marketing strategies. If you don’t have in-house animators and video specialists, then you can always hire a 2D animation studio to help you execute this social media marketing strategy. Discover additional information on animation video.
Event recaps may seem like a no-brainer, but they can be great assets for both existing and potential clients. Existing clients are able to benefit from a summary of takeaways from the event and may be able to ‘ride the high’ by engaging in deeper conversations with you as a result. Potential clients may also benefit from developing a greater interest in your business. Ultimately, showing the event’s scale or reputable partners can also help to build your own reputation. These videos should be pushed out as soon as possible to continue building on the momentum generated by your event.
Live-action video is a costly, outdated medium! Live-action videos were a popular intermediate step in our marketing evolution, but now live actors have largely been replaced by animated characters who serve as heroes in today’s commercial storylines. Live action is complicated and costly. Yet, some of the highest-converting animated explainer videos of 2021 are a blend of live-action vignettes, cartoon characters, and on-screen text elements. Here’s an attention-grabbing clip that combines the best of both worlds, real and fantasy. Read extra info at #explainer video.