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The Real Challenge For Digital Marketing: At the time of writing this, we are two years into the global Covid-19 Pandemic and hopefully this is coming to an end in terms of crisis business conditions. A McKinsey report claims, “…we have covered decades in days in digital adaption”. This revolutionary transition to the online world that has been taking place in the last few decades has truly changed how we work, communicate, shop, or entertain ourselves. This ever-burgeoning online life-style has particularly had a major impact on E-commerce. Global online sales experienced a massive 63% growth towards the end of 2020 and increased by another 11% in 2021, perhaps unsurprising given the global pandemic, but what is interesting is the increasing preparedness of older generations to pay for products and services online. In some countries such as the UK, consumers have shown up to 75% increase in online shopping compared to the pre-pandemic time.

You want to improve your Youtube channel or to increase the views of your videos and you don’t know how? Here are several tips on how to get more Youtube viewers and subscribers. The importance of a proper thumbnail image is even higher knowing that it is going to be shown in the suggested videos section and the organic search page. Furthermore, each time you embed the video on social media, the thumbnail image will be presented to the potential viewers. This is one of the fastest ways to get views on your YouTube video. Create Transcripts of Your Videos: Although SEO experts are still arguing whether making transcripts of YouTube videos can increase the ranking on the search results page, there’s no reason not to try it. Pro Tip: By creating closed captions, you will be able to attract a larger international audience. If a person is not as proficient in English to understand everything that you’re saying in the video, a transcript will certainly come in handy for them.

Although the rapidly evolving digital marketing trends are hard to keep up with, successful marketing is a key factor in business growth. Effective marketing still pivots on the core principles of getting customers’ attention as well as standing out in a crowded market. Marketing today adapts to the changes in the business world and ensures that your business stays relevant and provides value to the customer across different channels and mediums.

Now, Instagram comments and saves are more important than ever. So the best way to improve your engagement for this year is to create more content that encourages your audience to tap that save button! “Savable content” is anything you know your audience will want to read back again at a later time. If you’re trying to think of “savable” content for your feed, think about what’s important to your audience and what will they find value in. This can be anything from an infographic to funny memes or quotes that you know will resonate. See extra info on smmlite.com.