Healthcare content marketing tricks by Contentago? Blogging is still trendy in B2B SaaS marketing, and your content can add huge traffic while helping your website’s SEO.eBook or Whitepaper: eBook or whitepapers are detailed articles on a specific topic and can help generate leads. eBooks are also preferred by businesses since they offer great value and can be downloaded to be read later on.Video content: One-third of all online activity nowadays is video content, and your blogs can be leveraged to create stunning videos that deliver a higher value to the audience. Videos have stronger appeal and impact than plain text and should be a must-have in today’s SaaS content marketing strategy.Infographics: Visually appealing content with impactful data can help attract the audience; it creates high impact and will lead to conversion if used appropriately.Podcast: A huge audience in a particular industry or business line listens to podcasts to update themselves with the latest information and trends. You can use your existing content to create podcasts to demonstrate your credibility and build trust with the audience.
Healthcare content marketing doesn’t just have to be written articles or blogs. There are other channels of distribution like podcasts, video tutorials and more that can also be explored. While content forms the crux of these channels, there are several other methods to distribute and repurpose your healthcare content marketing approach. To ensure that your top-performing content gets noticed, you could explore options like: eBooks or whitepapers on the subject by collating all the healthcare blogs you’ve published around the topicVideo marketing to talk about medical procedures and healthcare topics that the patients want to know of. Video marketing is highly impactful since the patient gets an inside view of the topic. Research indicates that 80% of online visitors searching for relevant content will watch a video instead of reading content on the same topic.Create an FAQs (Frequently Asked Questions) section on your website to answer the most common questions on a particular topicHost webinars or online chats to inform and answer patient questions live. There are many digital marketing strategies like SEO, social media marketing, and others that you can leverage to optimize your healthcare content marketing. Start with content but make sure you keep optimizing and expanding, using other channels of distribution. See extra details on healthcare content marketing.
Guest blogging not only increases the amount of social media shares to your content, it can also boost your follower count and accelerate your lead generation efforts. By contributing to an authoritative blog, you are essentially getting them to vouch for your brand. This makes you look good in the eyes of their followers. In most guest blogging arrangements, you also get to customize your contributor profile. Here you can include links to your social media accounts. All these benefits will make it easier to win your target audience’s trust and turn them into active social media followers. Remember to reward them by posting regular updates and sharing useful information that aligns with their interests.
A great morning can lead to an excellent day. Help your readers develop an awesome morning routine that can let them sail through the rest of the day and continue to be motivated to stay healthy through a post on your health and wellness blog. Your readers would love to hear from experts regarding various topics. You can choose to interview experts who are relevant to your specialization. Interviews are unique and your readers cannot find this type of healthcare content marketing anywhere else.
Contentago is an on-demand platform for niche related content specifically for health & wellness ecommerce brands, content marketing to aid health & wellness brands stand out from the crowd. Our awesome algorithm finds the best writer for your job, and they start writing your article. Superfast Turnaround : Don’t stress, regardless of how much content you need, or when you need it, you’ll receive quality work on-time. We guarantee it. Find additional details at https://contentago.com/.