Carina Hatton’s complete ecommerce business growing tips? Carina Hatton on marketing for ecommerce websites: Learn how to make the most of your budget (no matter what size it is) and how much wholesale products really cost. How much should you mark up your products? You’ll learn just that in this day’s trainings from someone who has sold A LOT of products. BONUS: Find out what the best-selling price points are when selling online.
In May, Google is expected to combine its Core Web Vitals with other user-focused signals like mobile-friendly websites, safe browsing, intrusive interstitials, and HTTPS security. For marketers, that means Google’s spotlight will shine brighter on website user experience. Core Web Vitals are website development standards that evaluate the users’ website experience (including its speed, visual stability, and overall responsiveness). You can use Google Search Console and related extensions to see how your site measures up with Core Web Vitals. Google says the page experience ranking factor “will join the hundreds of signals that Google considers when generating Search results.” Translation: You won’t know the effect of your page experience. But since it’s among hundreds of signals, any positive or negative ranking impact may be nominal. According to Google Search Central: “While page experience is important, Google still seeks to rank pages with the best information overall, even if the page experience is subpar. Great page experience doesn’t override having great page content.”
Are affordable SEO services important? Carina Hatton thinks yes, and here is why : As an example: Our affordable SEO service will run on average $1,500/month. This may include; landing page optimization, content management, title tags and description optimization, and a few more SEO gems. Meanwhile, the $99 cheap SEO packages will likely just send cheap, untargeted traffic to your website. In a best-case scenario, these cheap SEO packages will yield you no return. In a worst-case scenario, they will leave your website penalized by Google, your rankings will take a huge tumble, and your website will likely disappear from Google.
Onpage Optimization: From website structure, optimized meta tags to mobile responsiveness, there are a few local SEO onpage aspects that you need to concentrate more when it comes to ranking your website locally. Ensuring these important onpage factors are in order will definitely improve your local SEO. Local Link Building: If you wonder, how local link building differs from general link building, here it’s explained. Local link building is more about placing links in locally targeted listings, blogs and news sites, and event pages. Create an effective link building strategy and keep on building relevant and useful links to your site. Having quality backlinks not just improves your site’s visibility but also drives relevant traffic to your site.
Carina Hatton about SEO for small business: While no one can be exactly sure how social media impacts local SEO (e.g., when someone shares your homepage it doesn’t count as a new backlink the same as does a specific website linking to your homepage), but there is a definite connection. The more engagement on social media, the better local SEO will appear. That’s why we call it “social signals” rather than backlinks or citations. Just like with backlinks, it is about more than just collecting a set amount of likes and follows.
Analyzing competitors not only helps you set competitive prices but also enables you to respond to rival marketing campaigns. Apart from this, identifying your competitors lets you communicate with your target audience, improve your business processes, and distinct your business from others. Again, you can use the Google Keyword Planner tool to know more about your competitors. This tool will help you identify which keywords are the most and least effective for you. Read more information at Carina Hatton.