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This means for most businesses, it’s becoming ever more challenging to run a profitable business and meet return on ad spend (ROAS) targets; their expected ROI from their digital marketing efforts is not necessarily happening as fast as advertisers would like, or in ways they expect. Align Your Digital Marketing Strategy with Your Business Goals: Your digital marketing strategy must reflect your business strategy, as well as both your short-term and long-term goals. Hence, the are a few considerations to make when either getting started in your digital marketing campaigns or when planning to scale up. If you are a well-established brand, you probably already benefit from a reasonable degree of brand awareness. Chances are, you have successfully built up a customer base and have collected plenty of data in the process, so you know your audiences well and are more easily able to target new and existing customers. These historical data points will help you gain insights into what has worked for you traditionally and build on your strategy moving forward.

Are you having trouble getting noticed on social media? It’s frustrating. If you don’t have followers, almost no one sees your content. If no one sees your content, it’s hard to gain any momentum. Social media traffic campaigns are the answer. You could spend several months very slowly increasing impressions and gaining followers. But time is money. Getting that traffic now is worth the cost if you’re attracting high-quality traffic. That’s traffic that engages and re-engages. It includes a high percentage of people who become followers, subscribers, customers, or whatever your goals might be.

Did you know that your Instagram caption can be up to 2,200 characters long? That’s a whole lot of space to share with your audience. One of the factors that affects how your Instagram post performs in the algorithm is “time spent on post.” So one of the easiest ways of improving your Instagram engagement is simply writing longer captions! We teamed up with influencers marketing platform Fohr to crunch the numbers and determine just how much caption length impacted engagement. Last year, we saw a great new trend of brands and businesses really taking advantage of this character count and writing longer, more in-depth captions. Some even had to continue their caption into the comments section!

Make End Screens for Your Videos: Using end screens is a good way of boosting your views for free. Basically, what you need to do is provide viewers with more information about your channel, as well as inviting them to check out your other videos. The best thing about this is that making an end video is not a difficult task. In fact, you can do it by simply following these steps: Go to the Video Manager, Find the video to which you want to add an end screen and click Edit, Click the option titled “End Screens & Annotations”, Add an ends screen to the video. End videos do not have a direct impact on your videos’ ranking on YouTube search page, but they will certainly add to a more professional look at your whole channel.

Social media marketing statistics can show you the state of the business world today, where it might be going, and how you can ensure your business is continuously meeting customers where they want to be met. Use these statistics to your advantage to help you understand what you need to do to effectively use social media for your business today. Be familiar with any existing social media presence. If you’re hired to run a company’s social media accounts, it’s critical you know about any previous social media postings, accounts, and experiments. By understanding what your client has already tried, you’re better equipped to take them where they need to go in the future. Read additional details on realtrafficsource.com.