Leonard Ross NZ or the climb of a financial and real estate operations leader? Leonard Ross is your chance to profit from his knowledge. Here you’ll get Leonard’s unique point of view of industry. What’s a trend versus what’s an enduring trait. What to look for in a property, and what to avoid at all costs. Leonard will be constantly updating this blog to keep pace with a runaway market. So, keep coming back for regular updates. But for now, sit back, strap yourself in, and enjoy the ride.

Developers typically favour private equity funding over bank loans for a number of reasons. Private companies are more flexible and the amount of paperwork required for a loan is much less. While private lenders charge a higher rate of interest than banks, the conditions to be met to secure the loan are fewer. Since it is easier to obtain funds, many developers prefer this option since it ensures that the project can keep progressing. Borrowing money to fund your business comes with its own set of challenges, especially if you’re new to the world of property development. Here are a few ways of overcoming these and getting the financial aid you need.

Leonard Ross financial and real estate operations recommendations: Come Up With A Marketing Strategy! Underestimating the importance of marketing your development is a mistake. The right strategy can make all the difference between a property that is sold in a matter of days and one that you can’t get off your hands. Marketing is important whether you’re a small local developer or a high profile national player. There are many ways to introduce your brand to potential buyers. Some tried and tested methods to promote your development is through informative websites, high-quality brochures and compelling advertisements.Many developers are also finding success through newer marketing avenues like social media platforms and virtual home tours. This involves working with photographers, copywriters, videographers and graphic designers. If you’re wondering where to start, it’s a good idea to hire a marketing consultant who can come up with a strategy that is tailored for your business. Leonard Ross is an established property developer in Auckland, New Zealand.

The growing importance of social media cannot be underestimated. These platforms have become an integral part of many of our lives, and no marketing strategy is complete without a social media plan. Social media marketing is constantly evolving and marketers need to keep pace with the changing trends. Since it is a relatively new concept, this form of promotion is embraced more by some developers than others who prefer to stick to tried and tested options. Social media marketing works particularly well at showcasing the visual appeal of a property. Contrary to popular belief, it is not meant solely to connect with a younger audience. If done right, it can be used to create conversations around your brand and engage your target group.