As more and more people are sharing their shopping stories on the online review sites, online reputation has become a heavy weight factor in determining if a company will fail or become a great success story. Did you know that 90% of customers read online reviews before buying a service?

Gone are the days of taking time out of our busy days to venture to different stores to compare products within the same category. With online shopping, consumers can simply order anything they want with the click of a button; people no longer need to venture to different stores just to compare products to see which one best fits their needs.

BritainReviews is a site that collects reviews, opinions and complaints on all shops and web shops in the UK. Your shopping experience is in your hands so don’t rely on the sales talk of some salesman. Instead, trust thousands of opinions of customers that went before you so you can learn from their personal experience. Because let’s be honest: who do you trust more? A salesman, your friend with one informed opinion or the opinions of hundreds of customers that bought a computer, laptop, car insurance, flights or mobile phone subscription at that same company? Read extra reviews on zafu.

Customer success should be thought of as more than just good tech support. It’s even more than happy customers. Customer success is exceeding customer expectations as you help them achieve their desired outcomes, and being just as enthusiastic and excited about those outcomes as they are. This approach should come naturally to most inbound marketers, because inbound marketing is customer-focused and centered around educating potential customers on what they can do to solve their problems. As you attract, convert, and close your customers, your products or services become the ideal solution they need at the value that they expect. When you deliver that promised value and delight your customers with an amazing experience, it creates raving fans.

There are many companies in the UK that offer similar products or services. It’s a maze of discounts, special offers, promises and a battle of being the cheapest. Of course, you can find out who is the cheapest via a comparison site or make a direct calculation at an energy supplier, car insurance or price fighter for a city trip or holiday far away. But is the cheapest really the best? Or are there some nasty catches hidden in the fine print that you were (barely) informed about. Did you have to pay extra for your suitcase at the check-in counter or were the charges for installation more than the energy company told you upfront? Are you stuck with a lease contract for a long time? Or do you have to stop your mobile telephone subscription a year in advance so as not to be stuck with it for another year? That’s what hands-on experts can tell you. Or rather: clients or customers that have recently made a purchase at this car rental company, telephone company or tour operator. The costs can be more than you expected. And later, the large bill will come as a complete surprise. That is why experiences, together with comparisons and product information, are so important. See extra reviews at asiand8.

On the flip side, it’s also a good idea to acknowledge and respond to positive reviews and feedback. Interacting with your customer base online will increase engagement (vs. one-way communication) and help you to start building relationships with them on individual levels and as a community. There are several ways to use positive reviews to your advantage that’ll help you grow your business. A best practice is to consolidate your best reviews and get permission from the reviewers to post their comments and name/business on your website. Make sure you highlight the positive feedback that shows others how you do business and why customers have enjoyed working with you.

After hanging on the phone with the customer service of an insurance company, you can of course pick up your phone again to throw it out of the window. We ensure you: that will relieve your tension. But since the bill is already higher than you anticipated anyway, you can also write an honest review and rate the company on the service you have been given. Maybe that won’t help your own situation, but it will prevent others from encountering the same thing. You can make sure that other people won’t fall into this trap. But of course, that goes the other way as well: Did a company really help you with good customer service? Do you think they deserve praise? Do you think this company has a right to stand out because they do care about their customers? Then you can tell everyone that this is a dating site or web shop in which others can safely put their trust. If everyone writes down their experiences, you in turn can look at other companies to see if buying there is a safe, trustworthy and sensible choice. That’s how we help each other! Read more reviews on experiences.

Nowadays, people seek real advice from real users, sharing their honest and unfiltered opinion about their experience with the business, which is why reviews have become the best way for businesses to build a bigger social reach and establish valuable trust which instantly converts potential customers into paying customers?—?a study shows that 92% of users will use a local business if it has at least a 4-star rating.

Those of us working at BritainReviews have all endured some negative customer experiences of our own throughout our lives. When we had a bad experience with a company, we found out that we wanted to tell our friends and family about it, to prevent them from suffering the same incident. But even by spreading our knowledge to those people around us, we knew that these companies could still do the exact same thing to any other consumer. There was no platform to tell the whole country that they shouldn’t buy there.