Website content creation service with content marketing guides from 95visual? Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable customer action. The crucial part here is “valuable” and “relevant”. This is what tells content marketing apart from traditional spammy advertising. The target audience should want to seek the content out and consume it. In the broader sense, content marketing is part of every other digital marketing activity, be it social media marketing, SEO, or email marketing. Quality content should be the core of every other marketing activity you pursue. Some examples of content marketing include: blog posts, videos, podcasts, infographics, white papers, case studies, ebooks.

Creating location landing pages can seem daunting and time exhaustive, however, the benefits of the extended reach and local visibility will prove to be worth every minute. As you’ve probably heard a million times, Google and SEO are both rapidly changing. Google’s changes will always be geared towards providing users with valuable and informative online experiences, and if the stats are anything to go by, customers are searching locally more than ever. Focusing your efforts on a comprehensive local SEO strategy will make for a solid foundation with each new introduction to SEO and Google algorithm updates.

The better you understand who your audience is, the better you(or whoever writes your content) can reach them. Become familiar with the buyer persona and buyer journey if you plan to do all content by yourself. You can understand where your audience is coming from but if you don’t understand where they are in the buyer journey your content will be hit or miss. Customers go through three stages before making a purchase- first awareness, then consideration, and finally a decision. To read more about the buyer journey we suggest this article from Hubspot. Find more information at content planning strategy.

You probably already include keywords in your articles. But guest blogging can significantly improve your SEO because you’re on multiple platforms. Your content is featured on sites that have already made a name for themselves in the industry. Visitors are more likely to click on the SERP link because they recognize the platform-a platform that’s known for its accurate articles and unbiased views. Backlinks also bring more traffic to your site and allow readers to build a connection with your brand. For instance, visit related articles you’ve written in the past or opt-in for your mailing list.

Guest blogging is a great way to establish your authority in your niche. As much as possible, try to share practical tips that aren’t already found elsewhere. Leverage the opportunity to let them know what your company does and how it would solve problems. Also, be sure to instill your brand’s voice into every single post you submit. This will make your personal brand more recognizable regardless of where you submit guest posts. Some popular bloggers, such as Larry Kim, use a conversational and humorous approach to engage readers. They also avoid writing fluff while keeping sentences short and easy to read.

We are a Los Angeles based web design and web development firm here to help. We specialize in branding and web design to create a strong base for business growth. Through sustainable marketing plans and support services, we ensure that your business will thrive. Run by creative professionals, fueled by coffee & tea. From website design to backend development, our dedicated in-house team has a heart and talent for all things digital. Read more information on 95visual.com.