Behavioural Capitalism is a version of capitalism in which human behaviour becomes the most important factor for the production and provision of goods and services. Technology more than ever means power and this special influence through the smart world, can be found today in the western world astonishingly bundled with a few companies, which naturally have little interest in explaining the risks of their activity too publicly, because they primarily see the opportunities of their actions and not the dangers. Who will blame them? How many people really understand their business models? Didn’t they seem to come out of nowhere, these billion-dollar companies that are now indispensable?

Behaviour means acting, tolerating as well as not acting. The processes can be conscious or unconscious. It is influenced and produced by stimuli. Basically, it has always been a production factor, atleast in these areas, and it is with this very idea that we can approach this new form of capitalism, because the recognition that the needs and behaviour of potential customers are an important component of being able to offer and sell products and services effectively is neither original, nor does it require more in-depth study. You can see this Video explaining what Behavioral Capitalism is.

Behavioral Capitalism concept was created by Andreas Herteux, a german economist, philosopher, publicist and author. Andreas Herteux founded Erich von Werner Society , a group dedicated to constantly analyze the global situation, arrange it, prepares it and designs appropriate models as well as theories for the representation of the reality. The Erich von Werner Society makes a significant contribution to the understanding of current and future world events. Read more at Andreas Herteux, Erich von Werner Society and Behavioral Capitalism.

The data volumes obtained are now stored in the behavioural factory, a metaphor to represent a complicated and decentralised processing process more plastically, and processed in parts into products. Forecast products as well as satisfaction products are produced. Forecast products are used to estimate the future behaviour of an individual. A typical example would be a user of a social network who is interested in hiking, presents photos and documents participation in events. The algorithm can now read this data and supplement it with other information such as age, place of residence, brand inclinations, style, etc.

Behavioural Capitalismisa variant of capitalism that, like financial capitalism, is difficult to identify in its effects and therefore plays only a subordinate role in public perception and on the political agenda. He cleverly uses this to spread and consolidate himself, which in capitalism is often characterized by the emergence of monopolies or oligopolies. This is impressively demonstrated by the real situation of the technology groups and their market power. You can buy the book on Amazon : Behavioral Capitalism on Amazon – Direct Link(no affiliate).

The Erich von Werner Society assumes that the planet and the people on it is approaching a new major period. These changes are because of or are accelerated by factors, which in combination and interaction with each other will trigger a new era: Dealing with technological progress (e.g. digitization, biotechnology, human optimization). A couple of the world’s biggest problems : Malaria: Malaria is a major health risk in tropical, developing countries, such as Kenya and the Congo. Approximately 3.2 billion individuals are vulnerable to Malaria – this is half of the world’s population. Young children are the most susceptible, and about 445,000 people died from Malaria in 2016. Children are key to our future success, yet many across the world do not have access to some of their most basic needs and approximately six million children die each year before reaching the age of five. Child health and education go hand in hand. Malnutrition of children leads to permanent physiological damage, known colloquially as ‘stunting’. Children who are hungry cannot concentrate and, thus, cannot learn. Children who are chronically hungry develop cognitive difficulties, which means they might never be able to achieve their actual academic or professional potential.